29. September 2014

While I am encouraged by the increasingly diverse portrayals of women and girls in advertisements and its implicit feminist undertones, I cannot help but be slightly disturbed as well. I fear that feminism is being co-opted in a consumerist manner, as if a fad, for ends that are at the very least suspect, if not sinister. People should not hesitate to analyze how capitalism has at times harmed females and the feminist cause. Are these commercials aimed at altering the perception of females, or are they aimed at a female audience, disingenuously looking to feed women what they wish to hear, in the hopes that they continue to spend more money on materials they hardly need or want? 

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Movement - Like Lust